Progressive growth points

Date: May 29, 2018
Time: 11:00 – 18:00
Venue: Hilton Garden Inn Ufa Riverside Hotel
Address: Ufa, Aksakova str., 4


11:00 – 11:45    Registration

11:45 – 12:00    Welcome speech from regional and city authorities

12:00 – 14:00    Part I. Plenary session «Evolution of city management»

  • Investment potential of Ufa and Bashkortostan Republic for development projects
  • Measures of governmental support for developers.  Main interaction principals between business and regional authorities
  • Development in commuting towns and potential for the urban agglomeration development
  • Integrated development of territories: influence of infrastructure construction on developers’ production plan 
  • What real estate sectors are investment-attractive for federal investors and companies from other regions
  • How to secure project financing and reduce investment risks
  • Cancellation of shared construction agreement: how do developers prepare for the new project financing rules?
  • Alternative residential property financing formats besides the shared construction agreement
  • Chances for the rental apartments and non-commercial residential property. What developers can manage production in terms of these programs?

14:00 – 14:30     Coffee break

14:30 – 16:30    Part II. Panel discussion «Market evolution: promising development models and strategies»

  • What real estate sectors and niches are investment-attractive in Ufa
  • Integrated development of territories: potential and regional realization issues
  • Points of growth for residential projects in Ufa and regions. What is customer looking for today?
  • Costs optimization in housing: developer’s teams vs outsourcing
  • Office property: renovation of soviet period workspaces. How to make them profitable?
  • Retail property in post-crisis time: mechanisms for enhancing buyers activity
  • Customer preference management relying on the “big data”. Modern software and tools for monitoring, analysis and forecasting
  • The “creative economy” phenomenon. Is it a new driver for the real estate market and basis for the effective management?

16:30 – 18:00    Cocktail reception

Victoria Ischenko
+7 (495) 651-61-05, ext. 307

Partnership relations:
Dmitry Shapovalov
+7 (495) 651-61-05, ext. 301

Media support:
Kristina Mirzalieva
+7 (495) 651-61-05, ext. 305

Speakers’ participation in the business program:
Olga Goltsova
+7 (495) 651-61-05, ext. 304

The Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers are announcing the training course

Academy of Real Estate (ARE) – is the core training and knowledge center for real estate market professionals. ARE Certificate is recognized by our world-acknowledged partners: IREM, CCIM RICS, BOMA.

Date: 30 May, 2018
Venue: Hilton Garden Inn. Ufa Riverside Hotel
Address: Ufa, Aksakova street, 4

Updated marketing strategy, new promotion and sales practices to respond to the changed residential market.

Business trainer:

Виталия Львова_Promotion Realty_mVitalia Lvova, CEO of the marketing communication agency Promotion Realty

One of the leading business trainers with more than 15 years of experience in real estate. She has developed unique property promotion methods for residential complexes and implemented more than 50 marketing programs for commercial and residential properties.

Since 2008 she has been running own marketing communication agency Promotion Realty. Among her clients are top development, construction and retail companies from Moscow and regions: AFI Development, INGRAD, DON Story, NEOPOLIS, GK Spektrum, Troyka Red, Zheldoripoteka, SEZAR Group, X5RETAIL Group, DARS Development, Shopping and Leisure Centers Yay in Ufa, Shokolad in Nizhniy Novgorod, Shuka in Moscow and Arena in Voronezh


09:30 – 10:00 Registration of participants

10:00 – 11:20 Part I. PRO future of residential complexes.

  • Modern residential complex features
  • Make Your residential complex more attractive

11:20 – 11:40 Coffee break

11:40 – 13:00 Part. PRO sales

  • Sale faster. Get better revenues
  • Efficient promotional events

13:00 – 13:40 Lunch

13:40 – 15:00 Part III. PRO communication

  • Communication strategy
  • Residential complex brand positioning

15:00 – 15:20 Coffee brake

15:20 – 16:30 Part IV. PRO advertising

  • Promotion
  • Budgeting
  • Сustomer funnel
  • Promotional event KPI


Victoria Ischenko
8 (495) 651-61-05, ext. 307


Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers are announcing the training course MANAGEMENT OF RETAIL PROPERTY: basic principles & management practices

Academy of Real Estate (ARE) – is the core training and knowledge center for real estate market professionals. ARE Certificate is recognized by our world-acknowledged partners: IREM, CCIM RICS, BOMA.

Date: 31 May – 01 June, 2018
Time: 09:00 – 18:00
Venue: to be confirmed*
Address: Moscow

The course trainers:

Аброскина-НатальяAbroskina Natalia Anatolievna, GVA Sawyer
One of the top experts in the retail property management of Moscow market with 14 years of experience in operational management of 4 mixed-use complexes of total 130 000 sq.m. GBA. During her career in Colliers International Natalia was responsible for retail property facility management and she established business processes in 11 Shopping Centers in Moscow and in Regions. Nowadays in GVA Sawyer Natalia is responsible for retail properties’ occupancy issues and provides property management consulting for the Retail & Leisure Center Pobeda Plaza in Saratov.

Шевчук-ЕленаShevchuk Elena Viktorovna, Vice-President for the Commercial Real Estate, Partner, GVA Sawyer
Elena has over 17 years of working experience in the commercial real estate. Her customers were such global companies as Bloomberg, the Caspian Pipeline Consortium (CPC), Coca-Cola Soft Drink Consulting, Hoffmann-La Roche Ltd., Skadden, Arps, Slate, Meagher&Flom LLP, Rolf, Finn Flare, Comus, Volvo, LG etc. Has conducted tenant finding program in a number of Shopping Centers in Moscow and in Regions.
Elena does training courses on Marketing for Commercial Real Estate in Moscow and St.Petersbug. Elena is a Member of the Expert Board of the Russian Guild of Property Managers and Developers concerning the certification issues for business centers in Moscow and also she is a Deputy Chairman of the Retail Real Estate Committee in the Russian Guild of Property Managers and Developers.


April, 26, 2018 (Thursday)

Introduction: Property Management issues for the Shopping Centers in operation

  • The key relationship: landlord and tenant
  • Tenant needs customer flow – how to get it
  • Tenant profile, brands and retail format analysis for successful retail property management
  • Promotion plan and marketing strategy under the Property Management control
  • Motivated personnel is the right way for the successful collaboration with tenants

Part 1. Property Management formats. Mission & goals

  • Maximize revenue and cut costs without losing quality
  • Promote and rise added value

In-house VS Outsource

Organization structure analysis and cases

Property Management responsibilities and business processes 

  • Creating and maintaining Shopping & Leisure Center concept
  • Renovation and reconception of Shopping Center
  • Property promotion for B2C and B2B
  • Optimization of the lease strategy, marketing and renting of empty premises
  • Tenant relationship: concept and rotation
  • Personnel: functions and responsibilities

Part 2. Occupancy issues for the new Shopping center/Preliminary selection of tenants / Pre-opening management

Workshop and case analysis

April, 27, 2018 (Friday)

Part 1. Property Management responsibilities and business processes

Essential Financial Management: maximize rent, promotion and other non-operating revenue

  • Shopping & Leisure Center income: rent, commercial, other. Examples.
  • Rent rate calculation, including sales turnover interest.
  • Concept for earnings increase: banners, vending machines, events etc.
  • Maintenance and administrative expenses, business owner’s expenses, saving opportunities without obvious quality loss.
  • Cases and

Part 2. Facility Management control

  • Common mistakes. KPI. Concept support.

Docflow for Business processes

  • Ownership documents
  • Types of rental agreements with samples
  • Impact of tenant’s revenue and control procedures for the tenant’s financial performance
  • Rental rate details
  • Change of the terms of agreement: prolongation, reduced-price rental periods and rent indexation
  • Insurance issues with cases


Victoria Ischenko
8 (495) 651-61-05, ext. 307

Date: 31 May – 03 June
Venue: Radisson Blu Belorusskaya
Address: Moscow, 3-ya Yamskogo Polya str., 26

Instructor for the II course:

IvanovAlexander Ivanov – Managing partner in the GRANT THORNTON CORPORATE FINANCE.

In 1995 Alexander founded the asset valuation company ROSSIYSKAYA OTSENKA. For 15 years it has grown to be one of the leading companies in Russia and since 1999 it is in the top rankings of the Russian valuation ratings.
In 1998 he has gained CPM (IREM) qualification and since 1999 Alexander is the IREM instructor in Russia.

Alexander is also a member of:

  • Commercial Investment Real Estate Institute, CCIM (USA)
  • Royal Institution of Chartered Surveyors, RICS (Great Britain)
  • Co-chairman of the expert board of the National college of evaluators
  • Grandmaster of the non-profit organization Russian college of evaluators
  • Certified evaluator of the European Group of Valuers’ Associations, TEGOVA

Alexander is an experienced consultant in the real estate market in Russia. Dozens of investment and evaluation projects were completed under his supervision, as well as cost-effectiveness analysis, financial models and concepts for the individual properties, large-scale complexes and land plots.

Program for CPM II course 2018

1 – 2 Days

MNT402 — Property Maintenance and Risk Management

Develop a first-rate property maintenance program and manage various types of risks by learning the specifics of planning, implementing and monitoring property maintenance operations.

What You will learn:

  • Property risk analysis
  • Maintenance programs
  • Maintenance projects
  • Conservation

How You will benefit:

  • Create and oversee top-of-the-line maintenance operations and anticipate potential risk
  • Exceed client expectations with property maintenance processes that deliver heightened property performance
  • Reduce capital expenses through maintenance programs that preserve real estate assets.

3 – 4 Days

FIN402 — Investment Real Estate Financial Tools

This course addresses the core issues that impact fiscal planning, giving you the ability to calculate important financial components and take control of your property’s financial outlook.

What You will learn:

  • Financial knowledge in property management
  • Budgeting and reports
  • Cash flow analysis
  • Capitalization and valuation
  • Financing
  • Loan analysis

How You will benefit:

  • Gain the fiduciary trust needed to work effectively with owners and investors
  • Maximize the financial potential of the properties you manage
  • Establish yourself as a strategic partner to your clients

Nikita Kisel
8 (495) 651-61-05, ext. 303

PROEstate Events and the Academy of Real Estate, supported by the Russian Guild of Property Managers and Developers, are announcing the property tour

What is all about?

Co-working is one of the most promising and rapidly developing segment of commercial real estate property. Unlike in a typical office, co-working spaces are not used by the same organization. Co-working is a social gathering of a group of people who are still working independently, but who share values and who are interested in the synergy that can happen from working with people who value working in the same place alongside each other – project teams, startups, freelancers.

Nowadays tenants don’t need only office space, but they need space as a service. The contemporary alternative offices are attracting not only individuals, small and middle-size companies, but further more and more huge corporations for the variety of formats, agile solutions and other benefits and up-to-date services supplied to the residents.

Moscow City offers status meeting points, smart offices with plenty of services, business-accelerators, workshops and atelier for handicraftsmen and other specialized spaces.

We invite you to visit the most popular co-working spaces in the capital of Russia.

You will get opportunity to:

  • ask questions and get answers from the first hand
  • know inside information
  • learn the best co-working service experience
  • discover technical infrastructure to respond the creatively different demand
  • get to know the specifics and nuances needed to open the new generation office
  • see the most working and essential design solutions
  • share collaboration experience with co-working residents: how to get and hold them in a house


01 June 2018 (Friday)

09:30 – 10:00 Registration

10:00 – 10:30 Breakfast

10:30 – 11:30 Visit to project №1

12:00 – 13:00 Hybrid space Tablitsa
Address: Moscow, Novoslobodskaya street, 16


More pictures

3-floor co-working center, opened in February 2018, is divided into the diverse functional zones with mini-offices, special designed meeting rooms, cafes, restaurants bars, event-space, lounge zones and park on the roof.

13:00 – 14:00 Luch

14:30 – 15:30 SOK Zemlyanoy Val
Address: Moscow, Zemlyanoy Val street, 8

More pictures

7-floor co-working center 24/7 in the heart of the city on Sadovoye Koltso with all necessary IT- infrastructure and A class engineering equipment

  • for the efficient work: individual executive level mini-offices for 370 working places, meeting rooms, reception service, telephone call boxes, high speed internet, rooms for server equipment;
  • for the events and networking: glass roof conference-hall for 80 persons with spectacular view on the historical center, coffee points, training sessions and summer terrace.

Smooth moving service within 1 day without concerns

16:00 – 17:00 Regus Smolensky Passazh
Address: Moscow, Smolenskaya square, 3

More pictures

Business Centre Smolensky Passazh is located on the 6th, 7th, 9th, 10th and 13th floors above the shopping mall, supermarket, fitness center and several restaurants. The business center offers 9 conference halls for 40 persons. The building is situated in the historical and business center of Moscow and is surrounded by luxury hotels, restaurants, cafes and places of interest.

17:00 – 17:30 Cocktail reception

The tour schedule might be extended due to the traffic situation.

* The program is under development, so we still offer participation for the special discount price.


Victoria Ischenko
+7 (495) 651-61-05, ext. 307

Media support:
Kristina Mirzalieva
+7 (495) 651-61-05, ext. 305

Tour coordinator:
Marina Bychevskaya
8 (495) 651-61-05, ext. 302
8 (903) 111-32-94