PROEstate Events and the training center Academy of Real Estate, supported by the Russian Guild of Property Managers and Developers, are announcing
Federal Real Estate Summit – PRO Development in Rostov-on-Don

Date: January 29, 2019
Time: 11.00 – 18.00
Venue: Radisson Blu Rostov-on-Don
Address: Rostov-on-Don, Beregovaya str., 25-Г/4

PARTICIPATION IS FREE OF CHARGE 
Registration is required

The Federal Real Estate Summit PRO Development is a project about local issues and urban development in Russian regions. This is a new format, which convenes professional community to discuss the most currently central topics on a countrywide scale. The Summit core purpose is to

  • provide investment and development opportunities to the regional cities of Russia,
  • figure out financing tools and sources,
  • discuss urban planning regulations and housing politics,
  • determine the most promising trends for infrastructure and residential and public landscaping,
  • find progressive strategies in rapidly changing business environment,
  • develop new formats of properties,
  • talk about housing challenges and customer demand formation in the region,
  • share modern project management practices.

PROGRAM:

11:00 – 11:45 Registration

11:45 – 12:00 Welcome speech from regional and city authorities

12:00 – 14:00 Part I. Plenary session «Urban planning priorities in the challenging market»

  • The investment climate for developers in the Rostov region. What projects does the region need?
  • Are the opportunities of the region utilized properly and what are the conditions for essential development?
  • Key issues of the local real estate market and possible solutions.
  • What are the current changes in construction industry of the Rostov-on-Don? Achievements and goals for the near future.
  • New urban planning regulations – a year later: positive aspects and reasons for adjustments. Are the updated rules integrated into the existing market structure?
  • Measures to support developers: What are the opportunities for developers and investors?
  • Legislative initiatives to support essential regional projects.
  • Social and transport infrastructure of Rostov-on-Don: strategies for quality transformations.

Moderator:
Ilya Volodyko, CEO, consulting company MACON

Speakers:
Ilya Piskulin, Director, Consultin Agency Etazhi consulting
Gennadiy Naumov, Chairman of the board of Directors of the Concern Edinstvo, Chairman of the Construction Committee in the Chamber of Commerce and Industry of Rostov Region

Ilya Volodyko
MACON

Sergey Scnheider
Chamber of Commerce and Industry of Rostov Region

Gennadiy Naumov
Concern Edinstvo

     

 

 

Ilya Piskulin
Etazhi Consulting

   

14:00 – 14:30 Coffee break

14:30 – 16:30 Part II. Panel discussion «Technologies for sustainable development»

  • Housing development dynamics in Rostov-on-Don. Trends and factors indicating the housing sector in the region.
  • Residential projects in the turbulent market – what are the landmarks for the industry professionals today?
  • Project financing within the new rules – where to find available assets?
  • How to adjust consumer demand within the predicted prices increase and complete shared construction system abolishment? Possible and reasonable compromise in pricing.
  • What are the most popular concepts, formats, layouts and areas of apartments? What quality parameters are crucial for the buyer?
  • What millennials are ready to pay for? The main values and priorities that should be considered in the modern product.
  • Marketing mechanisms: how to launch the project and provide successful sales?
  • Property promotion strategies: the most common misconceptions and mistakes of developers, that you should know about.

Speakers:
Ilya Volodyko, CEO, consulting company MACON
Vitaliya Lvova, CEO Promotion Realty

Ilya Volodyko
MACON

Pavel Lepish
Magistrat-Don

Vitalia Lvova
Promotion Realty

16:30 – 18:00 Cocktail reception

 

How it was in 2018

Contacts
Registration:
Nina Smolnikova
+7 (495) 651-61-05, ext. 307
manager@proestate.ru

Partnership relations:
Dmitry Shapovalov
+7 (495) 651-61-05, ext. 301
exhibition@proestate.ru

Media support:
Kristina Mirzalieva
+7 (495) 651-61-05, ext. 309
pr.msk@proestate.ru

Speakers’ participation in the business program:
Olga Goltsova
+7 (495) 651-61-05, ext. 304
content@proestate.ru

Denis Serikov
Group of companies ASK

PROEstate Events and the training center Academy of Real Estate, supported by the Russian Guild of Property Managers and Developers, are announcing 
Federal Real Estate Summit – PRO Development in Krasnodar

Date: January 30, 2019
Time: 11.00 – 18.00
Venue: Hotel Ibis Krasnodar Center
Address: Krasnodar, Krasnoarmeyskaya str., 128

PARTICIPATION IS FREE OF CHARGE 
Registration is required

The Federal Real Estate Summit PRO Development is a project about local issues and urban development in Russian regions. This is a new format, which convenes professional community to discuss the most currently central topics on a countrywide scale. The Summit core purpose is to

  • provide investment and development opportunities to the regional cities of Russia,
  • figure out financing tools and sources,
  • discuss urban planning regulations and housing politics,
  • determine the most promising trends for infrastructure and residential and public landscaping,
  • find progressive strategies in rapidly changing business environment,
  • develop new formats of properties,
  • talk about housing challenges and customer demand formation in the region,
  • share modern project management practices.

PROGRAM:

11:00 – 11:45 Registration

11:45 – 12:00 Welcome speech from regional and city authorities

12:00 – 14:00 Part I. Plenary session «Urban planning priorities in the challenging market»

  • The investment climate for developers in Krasnodar. What projects are worth investing?
  • Are the opportunities of the region utilized properly and what are the conditions for essential development?
  • Key issues of the local real estate market and possible solutions.
  • What are the current changes in construction industry in the Krasnodar region? Achievements and goals for the near future.
  • New urban planning regulations – a year later: positive aspects and reasons for adjustments. Are the updated rules integrated into the existing market structure?
  • Measures to support developers: What are the opportunities for developers and investors?
  • Legislative initiatives to support essential regional projects.
  • Single residential house VS residential complexes – what projects are in demand after complete shared construction system abolishment and why? What is the future of big scale projects?

Moderator:
Ilya Volodyko, CEO, consulting company MACON

Speakers:
Evgeniya Shumeyko, Deputy of the Legislative Assembly of the Krasnodar region, secretary of the Committee on Construction and Housing Utilities
Ilya Piskulin, Director, Consultin Agency Etazhi consulting

Ilya Volodyko
MACON

Evgeniya Shumeyko
Legislative Assembly of the Krasnodar region

Sergey Ivanov
Development-Yug

     

 

 

Ilya Piskulin
Etazhi Consulting

   

14:00 – 14:30 Coffee break

14:30 – 16:30 Part II. Panel discussion «Technologies for sustainable development»

  • Housing development dynamics in Krasnodar. Trends and factors indicating the housing sector in the region.
  • Residential projects in the turbulent market – what are the landmarks for the industry professionals today?
  • Project financing within the new rules – where to find available assets?
  • How to adjust consumer demand within the predicted prices increase and complete shared construction system abolishment? Possible and reasonable compromise in pricing.
  • What are the most popular concepts, formats, layouts and areas of apartments? What quality parameters are crucial for the buyer?
  • What millennials are ready to pay for? The main values and priorities that should be considered in the modern product.
  • Property promotion strategies: what is the minimum set to increase sales?

Moderator:
Olga Shirokova, Director for consulting and sales management departments Knight Frank

Speakers:
Ilya Volodyko, CEO, consulting company MACON
Vitaliya Lvova, CEO Promotion Realty
Vadim Sidorov, Rector of the Project Management Institute REMaster, Advisor to the Vice-Rector for Development of the RANEPA, Ph.D.

Olga Shirokova
Knight Frank

Ilya Volodyko
MACON

Vitalia Lvova
Promotion Realty

     

 

Vadim Sidorov
REMaster

Denis Serikov
Group of companies ASK

 

16:30 – 18:00 Cocktail reception

 

How it was before:

Contacts
Registration:
Nina Smolnikova
+7 (495) 651-61-05, ext. 307
manager@proestate.ru

Partnership relations:
Dmitry Shapovalov
+7 (495) 651-61-05, ext. 301
exhibition@proestate.ru

Media support:
Kristina Mirzalieva
+7 (495) 651-61-05, ext. 309
pr.msk@proestate.ru

Speakers’ participation in the business program:
Olga Goltsova
+7 (495) 651-61-05, ext. 304
content@proestate.ru

The Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers, are announcing the training course
«Full cycle marketing of residential property: from concept to sale»

Academy of Real Estate (ARE) – is the core training and knowledge center for real estate market professionals. ARE Certificate is recognized by our world-acknowledged partners: IREM, CCIM RICS, BOMA.

Date: January 31, 2019
Venue: Hotel Ibis Krasnodar Center
Address: Krasnodar, Krasnoarmeyskaya str., 128

Updated marketing strategy, new promotion and sales practices to respond to the changed residential market.

Business trainer:

Виталия Львова_Promotion Realty_mVitalia Lvova, CEO of the marketing communication agency Promotion Realty
One of the leading business trainers with more than 15 years of experience in real estate. She has developed unique property promotion methods for residential complexes and implemented more than 50 marketing programs for commercial and residential properties.
Since 2008 she has been running own marketing communication agency Promotion Realty. Among her clients are top development, construction and retail companies from Moscow and regions: AFI Development, INGRAD, DON Story, NEOPOLIS, GK Spektrum, Troyka Red, Zheldoripoteka, SEZAR Group, X5RETAIL Group, DARS Development, Shopping and Leisure Centers Yay in Ufa, Shokolad in Nizhniy Novgorod, Shuka in Moscow and Arena in Voronezh

PROGRAM

09:30 – 10:00 Registration of participants

10:00 – 11:20 Part I. PRO future of residential complexes.

  • Modern residential complex features
  • Make Your residential complex more attractive

11:20 – 11:40 Coffee break

11:40 – 13:00 Part. PRO sales

  • Sale faster. Get better revenues
  • Efficient promotional events

13:00 – 13:40 Lunch

13:40 – 15:00 Part III. PRO communication

  • Communication strategy
  • Residential complex brand positioning

15:00 – 15:20 Coffee brake

15:20 – 16:30 Part IV. PRO advertising

  • Promotion
  • Budgeting
  • Сustomer funnel
  • Promotional event KPI

 

Contacts:
Registration:
Nina Smolnikova
8 (495) 651-61-05, ext. 307
registration@proestate.ru

The Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers, are announcing the training course
«I can manage sales. Construction of sales system in company»

The Academy of Real Estate (ARE) – is the core training and knowledge center for real estate market professionals. ARE Certificate is recognized by our world-acknowledged partners: IREM, CCIM RICS, BOMA.

Date: February 2019
Address: Moscow

The course trainer:

Андрей-Останин-для-конференций-2Andrei Ostanin
Business coach with top manager experience in a number of leading Russian companies: Euroset, General Satellite, NPF Berkut, Holding RBI, Group Etalon. Expert in sales strategy and sales team development, goal-setting and goal-achieving strategy development and business presentations. Andrei has more than 20 years of experience in sales starting as a sales staff he achieved top manager positions in retail, IT and luxury.
Andrei has been keeping special sales training courses since 2003 and for that period had trained more than 5000 participants. Certified trainer in business school AMI and in company Activniy mir.
Clients and references: Group ILIM, Pallet Trade, TREND, Pioneer, Holding RBI, 220 Volt, Matreshka-tour, Holding 78, Stroitelniy trest, REP Holding, CDS, Olymp Trade, SPB Renovatsiya, IFC etc.

PROGRAM:

Day 1

Part I: Personnel

You will learn:

  • Recruitment technologies
  • Adaptation & evaluation of employees
  • Training and motivation systems
  • Types of job compensation for sales employees
  • Burnout prevention techniques
  • Personnel loyalty evaluation

Advantages:

  • The sales employees’ performance management system is developed by experienced trainer and is adaptable for any kind of business.
  • All the techniques You get to know at the course are tested by practice and proven to be effective and working.
  • You can use the generated and author-tested working models in Your company from tomorrow.
  • The training course is cheaper, faster and more efficient than any consulting service.

09:30 – 10:00 Registration

10:00 – 18:00 Intensive training course with 2 coffee breaks and lunch 13:30 – 14:30

Day 2

Part II: Business processes

You will learn:

  • Sales management techniques: target and strategic management, operational management
  • Construction of efficient sales system in the company and audit of the current sales system
  • Steps for Setting Sales Targets and Managing Performance:
    – personal and team targets
    – different target levels and motivation
    – KPI tools for the current situation analysis in the company
  • The purchase funnel tactics or a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service
  • Sales department operation issues with cases:
    – short term tasks and goals for the sales staff, middle level managers, top managers and business owner
    – schedule management
    – check-lists for the various employee levels and for different sales situations
  • Statistics and reports for sales analysis
  • Creation of customer-loyalty system for B2B and B2C clients

09:30 – 10:00 Registration

10:00 – 18:00 Intensive training course with 2 coffee breaks and lunch 13:30 – 14:30

 

Contacts
Registration:
Victoria Ischenko
8 (495) 651-61-05, ext. 307
registration@proestate.ru

PROEstate Events and the training center Academy of Real Estate, supported by the Russian Guild of Property Managers and Developers, are announcing
Federal Real Estate Summit – PRO Development in Yaroslavl

Date: February 06, 2019
Time: 11.00 – 18.00
Venue: Park Inn By Radisson Yaroslavl Hotel
Address: Yaroslavl, Pavlika Morozova str., 3Б

PARTICIPATION IS FREE OF CHARGE 
Registration is required

The Federal Real Estate Summit PRO Development is a project about local issues and urban development in Russian regions. This is a new format, which convenes professional community to discuss the most currently central topics on a countrywide scale. The Summit core purpose is to

  • provide investment and development opportunities to the regional cities of Russia,
  • figure out financing tools and sources,
  • discuss urban planning regulations and housing politics,
  • determine the most promising trends for infrastructure and residential and public landscaping,
  • find progressive strategies in rapidly changing business environment,
  • develop new formats of properties,
  • talk about housing challenges and customer demand formation in the region,
  • share modern project management practices.

PROGRAM:

11:00 – 11:45 Registration

11:45 – 12:00 Welcome speech from regional and city authorities

12:00 – 14:00 Part I. Plenary session «Urban planning priorities in the challenging market»

  • The investment climate for developers in Yaroslavl. What projects are worth investing?
  • Are the opportunities of the region utilized properly and what are the conditions for essential development?
  • Key issues of the local real estate market and possible solutions.
  • What are the current changes in construction industry in Yaroslavl? Achievements and goals for the near future.
  • New urban planning regulations – a year later: positive aspects and reasons for adjustments. Are the updated rules integrated into the existing market structure?
  • Measures to support developers: What are the opportunities for developers and investors?
  • Legislative initiatives to support essential regional projects.
  • Social and transport infrastructure: strategies for quality transformations.

Moderator:
Ilya Piskulin, Director, Consultin Agency Etazhi consulting

Speakers:
Svetlana Zueva, Director of the Institute for the Development of Strategic Initiatives
Aleksey Ignatyev, Dean of the Architecture and Construction Faculty of the Yaroslavl State Technical University

Ilya Piskulin
Etazhi consulting

Svetlana Zueva
Institute for the Development of Strategic Initiatives

Aleksey Ignatyev
Yaroslavl State Technical University

14:00 – 14:30 Coffee break

14:30 – 16:30 Part II. Panel discussion «Technologies for sustainable development»

  • Housing development dynamics in Yaroslavl. Trends and factors indicating the housing sector in the region.
  • How to adjust consumer demand within the predicted prices increase and complete shared construction system abolishment? Possible and reasonable compromise in pricing.
  • What are the most popular concepts, formats, layouts and areas of apartments for the nearest 3-5 years? What quality parameters are crucial for the buyer?
  • Residential projects in the turbulent market – what are the landmarks for the industry professionals today?
  • Project financing within the new rules – where to find available assets?
  • Property promotion strategies: what is the minimum set to increase sales?

Moderator:
Olga Shirokova, Director for consulting and sales management departments Knight Frank

   

Olga Shirokova
Knight Frank

   

16:30 – 18:00 Cocktail reception

How it was before:

 

Contacts
Registration:
Victoria Ischenko
+7 (495) 651-61-05, ext. 307
manager@proestate.ru

Partnership relations:
Dmitry Shapovalov
+7 (495) 651-61-05, ext. 301
exhibition@proestate.ru

Media support:
Alena Davydova
+7 (495) 651-61-05, ext. 309
pr.msk@proestate.ru

Speakers’ participation in the business program:
Olga Goltsova
+7 (495) 651-61-05, ext. 304
content@proestate.ru