Training course «Construction of sales system»

The Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers, are announcing the training course
«I can manage sales. Construction of sales system in company»

The Academy of Real Estate (ARE) – is the core training and knowledge center for real estate market professionals. ARE Certificate is recognized by our world-acknowledged partners: IREM, CCIM RICS, BOMA.

Date: October 2019
Address: Moscow

The course trainer:

Андрей-Останин-для-конференций-2Andrei Ostanin
Business coach with top manager experience in a number of leading Russian companies: Euroset, General Satellite, NPF Berkut, Holding RBI, Group Etalon. Expert in sales strategy and sales team development, goal-setting and goal-achieving strategy development and business presentations. Andrei has more than 20 years of experience in sales starting as a sales staff he achieved top manager positions in retail, IT and luxury.
Andrei has been keeping special sales training courses since 2003 and for that period had trained more than 5000 participants. Certified trainer in business school AMI and in company Activniy mir.
Clients and references: Group ILIM, Pallet Trade, TREND, Pioneer, Holding RBI, 220 Volt, Matreshka-tour, Holding 78, Stroitelniy trest, REP Holding, CDS, Olymp Trade, SPB Renovatsiya, IFC etc.


Day 1

Part I: Personnel

You will learn:

  • Recruitment technologies
  • Adaptation & evaluation of employees
  • Training and motivation systems
  • Types of job compensation for sales employees
  • Burnout prevention techniques
  • Personnel loyalty evaluation


  • The sales employees’ performance management system is developed by experienced trainer and is adaptable for any kind of business.
  • All the techniques You get to know at the course are tested by practice and proven to be effective and working.
  • You can use the generated and author-tested working models in Your company from tomorrow.
  • The training course is cheaper, faster and more efficient than any consulting service.

09:30 – 10:00 Registration

10:00 – 18:00 Intensive training course with 2 coffee breaks and lunch 13:30 – 14:30

Day 2

Part II: Business processes

You will learn:

  • Sales management techniques: target and strategic management, operational management
  • Construction of efficient sales system in the company and audit of the current sales system
  • Steps for Setting Sales Targets and Managing Performance:
    – personal and team targets
    – different target levels and motivation
    – KPI tools for the current situation analysis in the company
  • The purchase funnel tactics or a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service
  • Sales department operation issues with cases:
    – short term tasks and goals for the sales staff, middle level managers, top managers and business owner
    – schedule management
    – check-lists for the various employee levels and for different sales situations
  • Statistics and reports for sales analysis
  • Creation of customer-loyalty system for B2B and B2C clients

09:30 – 10:00 Registration

10:00 – 18:00 Intensive training course with 2 coffee breaks and lunch 13:30 – 14:30


Victoria Ischenko
8 (495) 651-61-05, ext. 307