| Registration fee |
|
General terms |
|
For RGMD members |
| For 1 person (until July 1, 2015) |
|
130 000 rubles |
|
115 000 rubles |
| For 1 person (until July 2, 2015) |
|
140 000 rubles |
|
125 000 rubles |
* 5% discount for groups of 3 or more persons
The cost includes:
- Business-tour program
- Hotel 4*
- Interpreter for the days of the program
- Transfer: airport (railway station) – hotel, hotel – airport (railway station)
- Transfer for the business-tour program
The cost doesn’t include:
Contacts:
Business tour program:
Christina Yudina
+7 (812) 640-60-70
external@proestate.ru
Registration:
Anna Rytova
+7 (812) 640-60-70
+7 (495) 668-09-37
salespb@proestate.ru
Certified Property Manager (CPM) is a real estate professional designation awarded by the Institute of Real Estate Management (IREM). The CPM designation is awarded to those who meet the standards set by the IREM for real estate management professionals, including property managers, asset managers, and portfolio managers. The CPM is the only real estate management credential covering all asset classes – residential, commercial, retail, and industrial.
CPM Members are recognized as experts in real estate management, and they are at the top of the profession. 70% of those who hold the CPM designation hold the highest management positions (owner/partner or officer/director) than those without the designation.
No matter where property managers are located, IREM membership can help create opportunities, secure a professional advantage, and develop successful strategies in today’s competitive real estate market.
Build. Connect. Grow.
Become a CPM.
Dates: October 24 – November 4, 2015
Cities: Rio de Janeiro – San Paolo – Curitiba (optional)
October 25, 2015, Sunday. Arrival in Rio de Janeiro
Transfer to the 4* hotel
Free time. City tour
October 26, 2015, Monday. Overview of Rio de Janeiro real estate market
Morning:
- Meeting with a consultancy or association. Overview of the market and urban development in Brazil . tour in Avenida Rio Branco (business street)
- Visit to a commercial building in the downtown of Rio de Janeiro
EDIFÍCIO CORPORATIVO PORTO BRASILIS
- Development project of Passeio Corporate – three integrated corporate towers and a mall
Lunch
Afternoon:
- Office tower RB12 – energy efficient and sustainable building RETROFIT BY TRIPTYQUE
- Ventura Corporate Towers – business center, has LEED Gold certification, developed by TISHMAN SPEYER and AFLALO GASPERINI
October 27, 2015, Tuesday. Regeneration of coastal territories. Social housing
Morning:
Lunch
Afternoon:
October 28, 2015, Wednesday. Looking forward to Olympics 2016. Practices of polycentrism
Morning:
Lunch
Afternoon:
October 29, 2015, Thursday. Flight to San Paolo
Transfer to the hotel
Free time. City tour
Hotel Unique Ruy Ohtake
October 30, 2015, Friday. San Paolo – financial and business driver
Morning:
Lunch
Afternoon:
New centers of development
October 31, 2015, Saturday. New concepts of residential property
Morning:
Lunch
Afternoon:
November 1, 2015, Sunday. Flight to Russia or flight to Curitiba (optional program)
Contacts:
Program:
Christina Yudina
+7 (812) 640-60-70
external@proestate.ru
Dmitriy Shapovalov
+7 (495) 651-61-05, доб. 101
exhibition@proestate.ru
Registration:
Anna Rytova
+7 (495) 668-09-37
+7 (812) 640-60-70
salespb@proestate.ru
April 16-17 Holiday Inn Moscovskie Vorota in St. Petersburg hosted the conference Marketing in real estate. The conference was attended by more than 100 heads of marketing departments, PR and sales managers working in real estate sector.
The conference was organized by PROEstate Events, supported by the Russian Guild of Property Managers and Developers and Academy of Real Estate (ARE). Official partner of the conference: Kelnik Interactive Agency. Partner: BCA Marketing.
Experts shared their ideas about marketing strategies for real estate market in 2015.
According to Olga Ulianova, Marketing Director of UNISTO Petrostal, marketing strategy is changing, responding to the change of clients. Ms. Ulianova observes that the majority of people buying apartments are under 30 years; they are active and ready to risk. And marketing strategy should reflect relevant clients’ needs.
Nadezhda Pukshanskaya, marketing manager of SRV Russia, underlines that there is a difference between marketing strategies for b2b and b2c. In the first case, it is important to make market analysis, define target audience, develop the project concept, prepare the project for commissioning and further operation. As for b2c case, marketing strategy should be focused on promotion of the project unique features, attraction of clients and revenue increase.
Olga Semenova Tyan-Shanskaya, Marketing Director of Lemminkainen Rus, is sure that sales growth depends directly on efficient marketing. Marketing budget should be distributed wisely, and not reduced.
The same day the conference participants could visit 2 workshops.
The first one was on efficient use of media budget in times of crisis, it was organized by BCA Marketing.
The second one was on marketing in commercial real estate. Vitaliy Lvov, General Director of Promotion Realty, shared his experience in attracting successful tenants to shopping malls.
The second day of the conference was dedicated to internet marketing. According to Andrey Dobryi, Head of Restate.ru portal, advertisement focuses mainly on discounts, special offers for clients. By the end of the year the number of web-advertisement will even grow. The expert also believes that advertising in social nets is an efficient instrument for promotion of real estate projects.
Kelnik Interactive Agency held a workshop on instruments of internet marketing and web analytics. In Oleg Kelnik’s opinion, General Director of Kelnik Interactive Agency, internet is the most efficient sales instrument at the moment.
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