Dates: October 24 – November 4, 2015
Cities: Rio de Janeiro – San Paolo – Curitiba (optional)

October 25, 2015, Sunday. Arrival in Rio de Janeiro
Transfer to the 4* hotel
Free time. City tour

October 26, 2015, Monday. Overview of Rio de Janeiro real estate market

  • Meeting with a consultancy or association. Overview of the market and urban development in Brazil . tour in Avenida Rio Branco (business street)
  • Visit to a commercial building in the downtown of Rio de Janeiro
  • Development project of Passeio Corporate – three integrated corporate towers and a mall 


  • Office tower RB12 – energy efficient and sustainable building RETROFIT BY TRIPTYQUE
  • Ventura Corporate Towers – business center, has LEED Gold certification, developed by TISHMAN SPEYER and AFLALO GASPERINI

October 27, 2015, Tuesday. Regeneration of coastal territories. Social housing


October 28, 2015, Wednesday. Looking forward to Olympics 2016. Practices of polycentrism


October 29, 2015, Thursday. Flight to San Paolo
Transfer to the hotel
Free time. City tour
Hotel Unique Ruy Ohtake

October 30, 2015, Friday. San Paolo – financial and business driver

  • San Paolo urban development overview (areas being under active construction)
  • Visit to the business district – Avenida Paulista

    • Visit to a commercial building, meeting with a management company: work with an aging real estate asset
      Cetenco Plaza (address: Av. Paulista, 1842 – Cerqueira César São Paulo) – a solid commercial complex, self-administrated by a Counsel composed of the property owners. This Counsel is elected every two years when the General Assembly takes place. The constantly development of improvement actions on our systems, as well as the investment in technology and last generation equipment in our installations make part of all the Counsel decisions.
      The building has been kept updated, with the firm purpose of providing the best infrastructure and to match the modern world needs.

New centers of development

October 31, 2015, Saturday. New concepts of residential property


November 1, 2015, Sunday. Flight to Russia or flight to Curitiba (optional program)

Christina Yudina
+7 (812) 640-60-70
Dmitriy Shapovalov
+7 (495) 651-61-05, доб. 101
Anna Rytova
+7 (495) 668-09-37
+7 (812) 640-60-70

April 16-17 Holiday Inn Moscovskie Vorota in St. Petersburg hosted the conference Marketing in real estate. The conference was attended by more than 100 heads of marketing departments, PR and sales managers working in real estate sector.
The conference was organized by PROEstate Events, supported by the Russian Guild of Property Managers and Developers and Academy of Real Estate (ARE). Official partner of the conference: Kelnik Interactive Agency. Partner: BCA Marketing.
Experts shared their ideas about marketing strategies for real estate market in 2015.
According to Olga Ulianova, Marketing Director of UNISTO Petrostal, marketing strategy is changing, responding to the change of clients. Ms. Ulianova observes that the majority of people buying apartments are under 30 years; they are active and ready to risk. And marketing strategy should reflect relevant clients’ needs.
Nadezhda Pukshanskaya, marketing manager of SRV Russia, underlines that there is a difference between marketing strategies for b2b and b2c. In the first case, it is important to make market analysis, define target audience, develop the project concept, prepare the project for commissioning and further operation. As for b2c case, marketing strategy should be focused on promotion of the project unique features, attraction of clients and revenue increase.
Olga Semenova Tyan-Shanskaya, Marketing Director of Lemminkainen Rus, is sure that sales growth depends directly on efficient marketing. Marketing budget should be distributed wisely, and not reduced.
The same day the conference participants could visit 2 workshops.
The first one was on efficient use of media budget in times of crisis, it was organized by BCA Marketing.
The second one was on marketing in commercial real estate. Vitaliy Lvov, General Director of Promotion Realty, shared his experience in attracting successful tenants to shopping malls.
The second day of the conference was dedicated to internet marketing. According to Andrey Dobryi, Head of portal, advertisement focuses mainly on discounts, special offers for clients. By the end of the year the number of web-advertisement will even grow. The expert also believes that advertising in social nets is an efficient instrument for promotion of real estate projects.
Kelnik Interactive Agency held a workshop on instruments of internet marketing and web analytics. In Oleg Kelnik’s opinion, General Director of Kelnik Interactive Agency, internet is the most efficient sales instrument at the moment.


Certified Property Manager (CPM) is a real estate professional designation awarded by the Institute of Real Estate Management (IREM). The CPM designation is awarded to those who meet the standards set by the IREM for real estate management professionals, including property managers, asset managers, and portfolio managers. The CPM is the only real estate management credential covering all asset classes – residential, commercial, retail, and industrial.

CPM Members are recognized as experts in real estate management, and they are at the top of the profession. 70% of those who hold the CPM designation hold the highest management positions (owner/partner or officer/director) than those without the designation.

No matter where property managers are located, IREM membership can help create opportunities, secure a professional advantage, and develop successful strategies in today’s competitive real estate market.

Build. Connect. Grow.
Become a CPM.


Educational program

September 30 – October 04, 2015
Venue: Crowne Plaza St. Petersburg – Ligovsky 4*, 61, Ligovsky pr., St. Petersburg

IvanovInstructor: Alexander Ivanov, CPM ®, Managing Partner, Grant Thornton Corporate Finance.
In 1994 graduated from the Moscow State University. In 1995 he established the Russian Valuation Company, which has become one of the leaders in property valuation market. In 1998 Mr. Ivanov received CPM degree and in 1999 got accreditation of the IREM instructor. He also has CCIM, RICS and TEGOVA degrees. Mr. Ivanov has wide experience in real estate consulting. He has implemented many investment, valuation, concept design and financing projects.


ASM603 – Investment Real Estate Financing and Valuation – Part One
Economics of real estate investment. Financial goals and objectives of the owner, macroeconomic influences on real estate investment
Sources of financing. Public and private lenders, lender perceptions and requirements
Loan calculation. Loan types, loan amortization, effective interest rate calculation
Loan analysis. Loan-to-value, debt coverage, leverage applications
Property valuation and capitalization rates. Appraisal methods, capitalization rates, mortgage equity analysis, equity residual model

ASM604 – Investment Real Estate Financing and Valuation – Part Two
The time value of money. Components and calculations of TVM
Discounted cash flow and leases. Financial impact of lease concessions, lease buyouts, lease proposal comparisons
Discounted cash flow and valuation. DCF analysis vs. capitalization, market value calculation, investment value calculation
Measures of investment return. Cash-on-cash return, value enhancement, net present value, internal rate of return
Mid-stream analysis. Reasons for conducting a mid-stream analysis, mid-stream analysis calculations

ASM605 – Investment Real Estate Financing and Valuation – Part Three
Before-tax cash flow. Applying concepts to conduct cash flow analysis
Analysis of alternatives. Testing potential courses of action for a property
Making a recommendation. Determining the best alternative given ownership goals
Taxation. Overview of taxation and its impact on real estate


Lubov Borodulina
+7 (812) 640-60-70
+7 (495) 668-09-37

Business tour Helsinki – St. Petersburg
Technologies of the North: construction and management of buildings

September 21 – 25, 2015
General partner: YIT
Partners: VTB Development, SRV, NAI Becar, BTK Development *
*To be confirmed

Four-day program includes visits to:
• New residential and commercial projects of St. Petersburg (1 day)
• Completed and under construction projects in Helsinki (3 days): commercial, residential, mixed-use projects and social infrastructure (elderly care homes, school, student campuses)

• Master planning with functional allocations
• Development in historical areas
• Management of mixed-use projects
• Residential project of different price ranges
• Energy efficient technologies, infrastructure, engineering systems, finishing

Projects in St. Petersburg*:

1 Nevskaya Ratusha – public and business center (VTB Development)
2 Smolny prospect – premium class residential complex (YIT Lentek)
3 Au pont rouge – mixed-use development (BTK Development)
4 NAI Becar apartment projects

Projects in Helsinki*:

5 Merenkulkijanranta residential complex – coastal development
6 Large-scale mixed-use project Dixi – includes shopping mall, office property.
7 Tripla mixed-use development in Pasila district, includes shopping mall, offices, hotels, apartments, transport hub.
8 Business park Avia Forum

Other projects*:

*To be confirmed


Business tour program:
Christina Yudina
+7 (812) 640-60-70

Anna Rytova
+7 (812) 640-60-70
+7 (495) 668-09-37