The training center Academy of Real Estate, PROEstate Events, supported by the Russian Guild of Property Managers and Developers, invite to seminar: «Integrated marketing of residential properties: from concept to sale»

Academy of Real Estate (ARE) – is the flagship training center in Russia providing skills for real estate development and management. The Certificate of ARE courses is recognized by our partners: RICS, BOMA, IREM, CCIM.

Date: March 27, 2018
Venue: City Kazan
Address: to be determined

Updated marketing strategy, new promotion and sales practices to respond to the changed residential market during the 6-hour seminar.

Business coach:

Виталия Львова_Promotion Realty_mVitalia Lvova, CEO Marketing communication Agency Promotion Realty

One of the leading business-coaches with more than 15 years of experience in real estate. Has developed unique property promotion methods for residential complexes and implemented more than 50 marketing programs for commercial and residential properties.




09:30 – 10:00    Registration of participants

10:00 – 11:20    Part I. PRO future of residential complexes.

  • Modern residential complex features
  • Make Your residential complex more attractive

11:20 – 11:40    Coffee break

11:40 – 13:00    Part. PRO sales

  • Sale faster. Get better revenues
  • Efficient promotional events

13:00 – 13:40    Lunch

13:40 – 15:00    Part III. PRO communication

  • Communication strategy
  • Residential complex brand positioning

15:00 – 15:20   Coffee brake

15:20 – 16:30    Part IV. PRO advertising

  • Promotion
  • Budgeting
  • Сustomer funnel
  • Promotional event KPI


Natalia Romanenko
+7 (812) 640-60-70


Business breakfast 2018: fast tracks for innovative development

Date: 19th December
Time: 09:30 – 11:30
Venue: Marriot Moscow Royal Aurora Hotel, Petrovsky Salon I
Address: 11, Petrovka str. Moscow

Today we can say that Moscow real estate market will never be the same. 2017 has drawn the demarcation line. The market of tomorrow is shaped by two trends: Russian economy growth and the global change in life styles. Residential projects, which served as a ‘safe haven’, for developers are not that way anymore. In the coming years thousands of residential square meters will be thrown to the metropolitan markets with unpredictable effects.

Beside that, the fundamental change in the occupation and life paradigm is at work. Technological breakthrough and new types of jobs bring new consumers to the market. This can be compared to the time, when cars replaced carriages. So what happened to the carriage producers? The time for new formats has come. There is one main theme on the agenda: how to realize them to get the optimal product. Apart hotels, co-living and co-working spaces are not the news of the day. The list of Moscow market demands indicates that. The business breakfast of Becar Asset Management Group discusses locations, concepts, schemes for construction, management and services versus with the cost of investment and yield calculations.

Trends of the leaving real estate year. What to expect and what to be prepared for in 2018

09:30 – 10:00 Welcome coffee

10:00 – 11:30 Business breakfast

Questions for discussion:

  • What projects, formats, technologies and approaches will be favored by the 2018 development?
  • What can office centers be transformed into? Most popular solutions of transformations and reconceptions
  • Condo-hotels – symbiosis of hotel trends and efficient private investment
  • Coworking: tribute to the trend or real need in a service model for modern office centers?
  • Coliving and hostels as the hotel commune. Why developers and investors do not see perspectives of these formats?
  • New modes of urban environment. Who are the target groups for workspaces in development projects?

Alexander Sharapov, president Becar Asset Management Group

Anton Zhdanov, Eterna Law
Maria Onuchina, managing director PM MC NAI Becar
Svyatoslav Murunov, urban-thinker, public activist, head of Center of applied urbanistics, developer of the map of city communities
Konstantin Koroliov, head of divisions, GrowUp coworkings
Olga Sharygina, managing director of the department of asset and investment management NAI Becar
Eugenia Gil’, director of apart-hotel department, NAI Becar
Georgiy Naidenov, vice president for property management, PSN group
Maria Mogilevtseva-Golovina, product director, City-XXI century development group
Elena Malinovskaya, director for rent and property management, Millhouse

Александр Шарапов_ Becar Asset Management Group

Мария Онучина_NAI Becar

Святослав Мурунов_Центр Прикладной Урбанистики

Alexander Sharapov
Becar Asset Management Group

Maria Onuchina
NAI Becar

Svyatoslav Murunov
Center of Applied Urbanistics


Константин Королев_GrowUp

Ольга Шарыгина_NAI Becar

Евгения Гиль_NAI Becar

Konstantin Koroliov

Olga Sharygina
NAI Becar

Eugenia Gil’
NAI Becar


Георгий Найдёнов_Группа ПСН

Елена Малиновская_Millhouse

Georgiy Naidenov
PSN group

Maria Mogilevtseva-Golovina
City-XXI century

Elena Malinovskaya


Margarita Gubariova
+7 (495) 651-61-05

Dmitry Shapovalov
+7 (495) 651-61-05, (ext. 301)

Mass media:
Irina Voronina
+7 (495) 651-61-05, (ext. 305)

Olga Goltsova 
+7 (495) 651-61-05, (ext. 304)

PRACTICAL CONFERENCE BIM-2017: Construction sector results and perspectives

Date: 19th December
Time: 10:30 – 18:00
Venue: Marriot Moscow Royal Aurora Hotel, Conference Hall “Atrium” (11, Petrovka Str., Moscow)


10:30 – 11:00 Registration

11:00 – 13:00 Part I. Panel discussion «First steps in BIM: brief overview»

  • Governmental strategy for introducing BIM-technologies in construction: essential guidelines, stages and timeframe
  • How can we characterize the current situation with BIM-technology application in Russia?
  • Is the market ready for new urban planning standards?
  • Regulatory and technology basis: ways for adopting information modelling technologies
  • Plans and programs for educating BIM-specialists

Sergey Volkov, head of information modeling unit, JSC ODAS Skolkovo

13:00 – 13:30 Coffee break

13:30 – 15:30 Part II. Panel discussion «BIM in practice: business aspect»

  • Experience of applying the technologies of information modeling in residential development and commercial real estate. Design, construction, facility management
  • BIM in facts and figures. Relevant indicators of economic efficiency and introduction of information technologies in construction
  • Is the business ready to use the new mechanisms of construction?
  • What are the barriers to applying BIM-technologies in Russia?
  • Perspectives for technology development

Sergey Volkov, head of information modeling unit, JSC ODAS Skolkovo

15:30 – 16:00 Coffee break

16:00 – 18:00 Part III. Panel discussion «Pathway to renovation: technologies for the urban space revitalization»

  • Potential for applying the information modelling technologies in renovation projects
  • BIM advantages for analysis of urban development concepts
  • Information modeling for using new construction materials
  • BIM-platform as a basis of Value Engineering
  • Principles of energy modeling in new residential blocks

Sergey Volkov, head of information modeling unit, JSC ODAS Skolkovo

Vera Burtseva, general director, Bureau of Technologies Group
Zakhar Val’kov, acting director, Radius Group
Andrey Kumskov, head of information modeling unit, AECOM Russia
Andrey Martinovich, deputy general director for project management JSC ODPS Skolkovo
Ildar Kachurin, head of BIM direction, architectural studio IND Architects
Pavel Chelyshkov, Dr., chair of information systems and intellectual automation in construction, R&D institute of the Moscow state construction university
Alexey Merkulov, deputy director for information modeling in the Directorate for project administration JSC ODPS Skolkovo
Julia Zubarik, founder, MASTER’S PLAN

Вера Бурцева_ГК «БЮРО ТЕХНИКИ»

Захар Вальков_Radius Group

Sergey Volkov
JSC ODAS Skolkovo

Vera Burtseva
Bureau of Technologies Group

Zakhar Valkov
Radius Group 


Ильдар Качурин_IND Architects

Павел Челышков_НИУ МГСУ

Юлия Зубарик_MASTER’S PLAN

Ildar Kachurin
IND Architects

Pavel Chelyshkov

Julia Zubarik

Invited speakers:
Representative if the Ministry of construction, housing and utilities of the Russian Federation
Renat Shigapov, head of FAU Project direction of the Ministry of construction
Valery Leonov, Chairman of Moscow government committee for price policy in construction and governmental expertize of projects
Igor Yudin, director SPb GAU “Center of state expertise’
Nikolay Tsiganov, director, FAU “Roskapstroy”
Semen Lamdon, general director JSC TPO Reserv
Sergey Kuznetsov, chief architect of Moscow
Alexandra Kuz’mina, first deputy head, Directorate of architecture and urban planning, Moscow region


Margarita Gubariova
+7 (495) 651-61-05

Dmitry Shapovalov
+7 (495) 651-61-05, (ext. 301)

Mass media:
Irina Voronina
+7 (495) 651-61-05, (ext. 305)

Olga Goltsova 
+7 (495) 651-61-05, (ext. 304)

HR-council: personnel management in real estate

Date: 19th December
Time: 16:00 – 18:00
Venue: Marriot Moscow Royal Aurora Hotel, Stoleshniki Hall (11, Petrovka Str. Moscow)


15:30 – 16:00 Registration

16:00 – 18:00 Investment into personnel: strategy of productive growth

  • HR-management in development: problems and challenges of contemporary market
  • What professionals are on the missing-and-demanded list in the Russian property market?
  • Personnel productivity measurement: efficient diagnostics
  • How to bring up competent employees? Indispensable toolkit
  • Corporative education as an instrument of employees motivation and involvement
  • Education programs, methodologies and formats of highest demand in the property market.
  • Mechanisms for evaluating the quality of corporative education. Criteria for evaluating efficiency of investment into education and training

Pavel Goncharov, director of ARE education and training center

Maria Tagashova, director of staff management department, JSC ODAS Skolkovo
Anna Furmenkova, manager for remote education, Becar Asset Management Group
Svetlana Komarova, head of personnel capacity building and education, FSK Leader
Anastasia Sadkova, deputy general director for personnel, MIEL – suburban property
Evgenia Semina, director of staff management department, ILM
Iriniya Gurchenko, HR Director, A101
Renaldo Ginjolia, HR Generalist, Blackwood

Павел Гончаров_Учебный центр ARE

Мария Тагашова_ОДАС Сколково

Анна Фурменкова_Becar Asset Management Group

Pavel Goncharov,
ARE education and training center

Maria Tagashova
JSC ODAS Skolkovo

Anna Furmenkova
Becar Asset Management Group


Светлана Комарова_ФСК «Лидер»

Анастасия Садкова_«МИЭЛЬ-Загородная недвижимость»

Евгения Семина_ILM

Svetlana Komarova
FSK Leader

Anastasia Sadkova
MIEL – suburban property

Evgenia Semina


Иринья Гурченко_ГК А101

Ренальдо Джинджолия_Blackwood


Iriniya Gurchenko

Renaldo Ginjolia




Margarita Gubariova
+7 (495) 651-61-05

Dmitry Shapovalov
+7 (495) 651-61-05, (ext. 301)

Mass media:
Irina Voronina
+7 (495) 651-61-05, (ext. 305)

Olga Goltsova 
+7 (495) 651-61-05, (ext. 304)