Training course MANAGEMENT OF RETAIL PROPERTY: basic principles & management practices


Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers are announcing the training course MANAGEMENT OF RETAIL PROPERTY: basic principles & management practices

Academy of Real Estate (ARE) – is the core training and knowledge center for real estate market professionals. ARE Certificate is recognized by our world-acknowledged partners: IREM, CCIM RICS, BOMA.

Date: 31 May – 01 June, 2018
Time: 09:00 – 18:00
Venue: to be confirmed*
Address: Moscow

The course trainers:

Аброскина-НатальяAbroskina Natalia Anatolievna, GVA Sawyer
One of the top experts in the retail property management of Moscow market with 14 years of experience in operational management of 4 mixed-use complexes of total 130 000 sq.m. GBA. During her career in Colliers International Natalia was responsible for retail property facility management and she established business processes in 11 Shopping Centers in Moscow and in Regions. Nowadays in GVA Sawyer Natalia is responsible for retail properties’ occupancy issues and provides property management consulting for the Retail & Leisure Center Pobeda Plaza in Saratov.

Шевчук-ЕленаShevchuk Elena Viktorovna, Vice-President for the Commercial Real Estate, Partner, GVA Sawyer
Elena has over 17 years of working experience in the commercial real estate. Her customers were such global companies as Bloomberg, the Caspian Pipeline Consortium (CPC), Coca-Cola Soft Drink Consulting, Hoffmann-La Roche Ltd., Skadden, Arps, Slate, Meagher&Flom LLP, Rolf, Finn Flare, Comus, Volvo, LG etc. Has conducted tenant finding program in a number of Shopping Centers in Moscow and in Regions.
Elena does training courses on Marketing for Commercial Real Estate in Moscow and St.Petersbug. Elena is a Member of the Expert Board of the Russian Guild of Property Managers and Developers concerning the certification issues for business centers in Moscow and also she is a Deputy Chairman of the Retail Real Estate Committee in the Russian Guild of Property Managers and Developers.


April, 26, 2018 (Thursday)

Introduction: Property Management issues for the Shopping Centers in operation

  • The key relationship: landlord and tenant
  • Tenant needs customer flow – how to get it
  • Tenant profile, brands and retail format analysis for successful retail property management
  • Promotion plan and marketing strategy under the Property Management control
  • Motivated personnel is the right way for the successful collaboration with tenants

Part 1. Property Management formats. Mission & goals

  • Maximize revenue and cut costs without losing quality
  • Promote and rise added value

In-house VS Outsource

Organization structure analysis and cases

Property Management responsibilities and business processes 

  • Creating and maintaining Shopping & Leisure Center concept
  • Renovation and reconception of Shopping Center
  • Property promotion for B2C and B2B
  • Optimization of the lease strategy, marketing and renting of empty premises
  • Tenant relationship: concept and rotation
  • Personnel: functions and responsibilities

Part 2. Occupancy issues for the new Shopping center/Preliminary selection of tenants / Pre-opening management

Workshop and case analysis

April, 27, 2018 (Friday)

Part 1. Property Management responsibilities and business processes

Essential Financial Management: maximize rent, promotion and other non-operating revenue

  • Shopping & Leisure Center income: rent, commercial, other. Examples.
  • Rent rate calculation, including sales turnover interest.
  • Concept for earnings increase: banners, vending machines, events etc.
  • Maintenance and administrative expenses, business owner’s expenses, saving opportunities without obvious quality loss.
  • Cases and

Part 2. Facility Management control

  • Common mistakes. KPI. Concept support.

Docflow for Business processes

  • Ownership documents
  • Types of rental agreements with samples
  • Impact of tenant’s revenue and control procedures for the tenant’s financial performance
  • Rental rate details
  • Change of the terms of agreement: prolongation, reduced-price rental periods and rent indexation
  • Insurance issues with cases


Victoria Ischenko
8 (495) 651-61-05, ext. 307