Practical conference «New formats of properties: trends for start-ups and big business»

PROEstate Events and the training center Academy of Real Estate, supported by the Russian Guild of Property Managers and Developers, are inviting you to the practical conference
«New formats of properties: trends for start-ups and big business»

Date: April 24, 2019
Time: 11:00 – 16:00
Venue: Coworking GrowUp
Address: St. Petersburg, Bolshoy Sampsonievskiy prospect, 61, building 2A

Audience: investors, owners of residential and commercial properties, developers, consultants/brokers, FM companies’ professionals, financial experts, lawyers, market researchers, designers, furniture suppliers, IT and digital professionals, representatives of related businesses and manufacturing companies interested in business development.

Coworking spaces – the working solution to support the concept of efficient shared working environment. The growing population of coworking spaces is a new trend in the market featuring real estate as a service and tenants as customers. The interaction between tenants and property owners is becoming greater than ever important: ‘The share of coworking, small companies, business incubators are growing. Requirements to flexibility of space, ability to divide it are becoming increasingly important.’ According to web portal Statista, the number of coworking facilities has risen from just 3 locations in 2005 and has reached 18,900 by the year 2018.

On the conference you will:

  • learn special features of the new generation projects &
  • get practical knowledge for business development.


11:30 – 13:30 Analytical session

  • Housing for rent: up-to-date solutions for users-on-the-go
  • Modern formats and concepts of rental housing: project typology. Advantages and disadvantages VS classical model.
  • Brief statistics and development prospects for alternative rental formats in St. Petersburg. The most progressive trends today.
  • New formats of rental housing as an investment: capital capacity, return on investment, payback period, financing mechanisms, possible risks
  • Is it possible to make money on such projects? What can medium and small investors expect?
  • New generation projects specifics and FM management:
    – Apartments
    – Colivings
    – Rental apartment houses
    – Hostels
    – Condo-hotels
    – Capsule hotels
    – Hybrid hotels
    – Low cost hotels

Konstantin Storozhev, CEO, LLC “Valo service”

Ekaterina Lisovskaya, CEO, hotel operator “PLG”
Maria Onuchina, Managing Director, PM Asset Becar Management
Ruslan Larochkin, Founder and CEO of the first vegetarian art coliving in Russia “TRIGLINKI”
Svetlana Moskovchenko, Head of research department, “Knight Frank St Petersburg”
Anton Agapov, Head of commercial service of the apart-hotels chain YE’S

Konstantin Storozhev
Valo service

Ekaterina Lisovskaya

Maria Onuchina
PM Becar Asset Management


Ruslan Larochkin

Svetlana Moskovchenko
Knight Frank

Anton Agapov

13:30 – 14:00 Business lunch

14:00 – 16:00 Expert session

  • New generation offices: agile spaces for successful business
  • Why serviced offices and coworkings are so popular today? How the trend will develop?
  • Coworking guide in St. Petersburg: a brief market analysis
  • Agile office as a business project: key economic indicators. Factors and impacts that should be considered in the financial model
  • What are the components of coworking’s income? Monetization and revenue stabilization mechanisms. How to calculate the rent rate? What products and services can generate additional profit?
  • Concepts, design and thematic clusters – are they worth focusing on?
  • Who is your audience? – segmentation features, work specifics with target groups, tools for residents attracting
  • The basic principles to deliver “ready workplace” with relevant infrastructure
  • What services does coworking resident need? What should be included into the standard package and what are the options?
  • FM and operating costs optimization. What costs should operator consider to keep financial balance?

Tatyana Sharaeva, President of the National Association of serviced offices and coworking operators

Maria Yudaeva, Development Director, family coworking “Gnome House”
Vladimir Dorofeev, Executive Director and managing partner of the chain of coworkings “Praktik”
Konstantin Korolev, Head of the chain of coworkings “GrowUp”
Nikolay Antonov, CEO, “MTL Real estate management”
Mark Kalinin, Project curator and co-founder of coworking “KB Futurist”

Tatyana Sharaeva
National Association of serviced offices and coworking operators

Maria Yudaeva
Gnome House

Vladimir Dorofeev


Konstantin Korolev

Nikolay Antonov
MTL Real estate management

Mark Kalinin
KB Futurist


Natalia Romanenko
+7 (812) 640-60-70

Partnership relations:
Dmitry Shapovalov
+7 (495) 651-61-05, ext. 301

Media support:
Kristina Mirzalieva
+7 (495) 651-61-05, ext. 305

Speakers in the business program:
Olga Goltsova
+7 (495) 651-61-05, ext. 304