Marketing in real estate

Academy of real Estate invites to participate in the conference: Marketing in real estate.

Date and time: November 25-26, 2015
Venue: Moscow
The conference is for heads of marketing companies, departments, PR specialists, sales managers, working in development and real estate spheres (residential, commercial, trade and countryside estate).

PROGRAM

November 25, 2015
Theme: Positioning strategy

11.00 – 12.30 Session 1/ Practical panel: Analysis and planning
Speakers:
Olga Muratova, Marketing and PR Director, RD Management
Anna Orlova, Marketing and PR Director, Rose Group
Anna Shadrina, PR Director, Capital Group
Marina Skubitskaya, General Director, PR-stile

12.30 – 13.30 Lunch
13.30 – 15.30 Session 2/ Master classes
Master class: Economic crisis – time for rebranding?
Mikhail Gorshikhin, Executive Director, SmartUP CG, МВА instructor of the Russian Presidential Academy of National Economy and Public Administration
Master class: Work with target groups
Vitalia Lvova, General Director, Promotion Realty

15.30 – 16.00 Coffee break
16.00 – 18.00 Session 3/ Capacity building panel
Partnership programs in highly competitive environment
Co-marketing as an efficient anti crisis strategy for developers
Moderator:
Olga Guseva, Commercial Director, MIG-Estate
Speakers:
Ekaterina Kuznetsova, Director of client services, TNS Russia
Izabelle Atoyan, Director of marketing and PR department, Knight Frank
Vadim Sidorov, Director, Imp Engineering, teacher of the Russian Presidential Academy of National Economy and Public Administration
Valentina Tiurina, Deputy General Director for Marketing, BEST-Novostroy
Roman Directovich, General Director, Redenex

November 26, 2015
Theme: Implementation strategy

10.30 – 11.00 Registration of participants
11.00 – 12.30 Session 1
Capacity building panel: Mobile marketing
Efficient advertising campaign for different real estate segments on highly competitive market. Budget optimization and quality control. Free advertising channels.
Moderator:
Yuriy Karamalikov, Director for business communication, Miel Group
Speakers:
Nikolay Arkhipov, Head od Sales department, Smart Media
Expert, MediaProNet
Expert, Khimki Group

12.30 – 13.30 Lunch
13.30 – 15.30 Session 2/ Master classes
Master class 1 – creative solutions and new formats of promotion
Master class 2 – digital technologies as a promising instrument of promotion
Speaker:
Oleg Kelnik, General Director, interactive agency Kelnik

15.30 – 16.00 Coffee break
16.00 – 18.00 Session 3/ Capacity building panel
Efficient sales techniques. Successful marketing campaigns. Loyalty programs.
Speakers:
Aleksander Krivonosov, Development Director, Digital-Mind
Mikhail Denisov, General Director, Alloka
Aleksander Slobodskoy, Technical Director, Ichance
Nadezhda Rusina, Director for client services, Laika Digital

Contacts:
Registration:
Nikita Kisel
+7 (495) 651-61-05 (ext. 103)
coordinator.msk@proestate.ru

Participation as a speaker:
Olga Goltsova
+7 (495) 651-61-05, (ext. 109)
content@proestate.ru