Marketing in Real Estate


PROEstate Events invites you to participate in an annual
Conference “Marketing in Real Estate”


Date and time: April 16-17, 2015 (10.00 – 17.00)
Venue: St. Petersburg, 97 A, Moscovsky pr., Holiday Inn Moscovskie Vorota
Participants: Heads of marketing companies, specialists of PR, sales departments in real estate companies


April, 16. Off-line marketing

09.30 – 10.00 Participants registration, coffee break

10.00 – 13.00 Part I. Expert discussion and сase-study

Moderator: Nika Meshanova, General Director, BCA Marketing

Opening speech
Theme: Efficient marketing strategies in the times of stagnation. Residential and commercial property
Arseniy Vasiliev, General Director, UNISTO Petrostal Group

Expert discussion and case-study
Theme: Costs optimization

Theme: Dynamics of the customer behavior. Relevant trends
Evgeniya Gromova, President, WorkLine Group

Theme: Is it possible to foresee reputation risks? Anti-crisis plan.
Lubov Vovchenko, Director for Marketing Communications, Glavstroy-SPb

Theme: Client focused marketing. How and why it works

Theme: Country-side property: sales techniques in the times of crisis
Olga Kurochkina, PR Director, AiDaDom Group

13.00 – 14.00 Lunch

Part II

Section 1: Training session on residential property marketing
Maximum efficiency of PR budget in the times of crisis
Organized by: BCA Marketing
Session 2: Training session on commercial property marketing

April 17. On-line marketing

09.30 – 10.00 Participants registration, coffee break

10.00 – 13.00 Part I. Expert discussion and сase-study

Theme: Digital-strategy. Integrated management of on-line marketing
Georgy Bykovskiy, Web Marketing Manager, Police Group

Theme: Search-engine marketing-2015: relevant approaches to real estate market
Dmitry Maksimov, Managing Partner, Web agency Mediasphera

Theme: Costs efficiency
Oleg Kelnik, General Director, Interactive Agency Kelnik

Theme: Web advertisement

Theme: Landing pages: make, optimize, estimate efficiency

Theme: Content marketing in social nets

Theme: Video-marketing in real estate

13.00 – 14.00 Lunch

14.00 – 17.00 Part II. Training session on digital marketing in real estate «How to optimize costs and increase sales»
Organized by: Interactive Agency Kelnik



To register:
Lubov Borodulina
+7 (812) 640-60-70
+7 (495) 668-09-37

To learn more about conference program:
Elizaveta Shevchenko
+7 (812) 640-60-70