Conference “Marketing in Real Estate”
Academy of real Estate invites you to take part in the annual conference Marketing in Real Estate
Dynamic marketing 2015: “From development to management”
Dates: November 27-28, 2014
Partners: PROESTATE, “The Russian Guild of Property Managers and Developers”
Venue: to be announced
Participants: top-managers of marketing departments, PR specialists, sales managers, working in the sphere of development and real estate (residential, commercial, suburban).
Conference program
November 27
Discussions: Marketing instruments
• Marketing in the situation of unstable market – from 2008 to 2014.
• Internet marketing: who wins in the net
• Residential real estate: marketing support from idea to sale
• Retail: turn to real competition
November 28
Workshops:
- Branding: what is it and how it works? Experience of consumer goods branding. Things to be learned for real estate marketing specialists
- Principles of branding cases development and management
- Work with contractors. How to choose a PR and marketing agency etc? How to prepare technical specifications?
- Extra income of a business center
- Marketing of logistic centers in the period of crisis
- Promotion in FB: peculiarities of company and project promotion. How to estimate efficiency?
- What is the cost of a lost client?
- Video-marketing in real estate: how to apply?
- Participation in international exhibitions: how to make it efficient?
- Event organization: ways to impress
- Mobile application: do they buy customers’ loyalty?
To learn more about the program:
Olga Balmasheva
+7 (495) 231-27-24
+7 (495) 231-27-34
To register:
Lubov Borodulina
+7 (812) 337-50-00
+7 (495) 668-09-37