Capacity building workshop: Marketing of shopping malls.

Date: February 22, 2017
Venue: Moscow
Address: to be announced
Organized by: Academy of Real Estate (ARE)
Supported by: the Russian Guild of Property Managers and Developers
The workshop instructor: Elena Shevchuk, Vice President for Commercial property, GVA Sawyer.

Elena has graduated from Plekhanov Russian University of Economics (Business management faculty). She has worked in commercial real estate for 17 years, being involved in project management of industrial, office and shopping real estate. Her professional experience includes closed deals with the following renowned companies: Bloomberg, the Caspian Pipeline Consortium (CPC), Coca-Cola Soft Drink Consulting, Hoffmann-La Roche Ltd., Skadden, Arps, Slate, Meagher&Flom LLP, Rolf, Finn Flare, Комус, Volvo, LG etc.
Since 2011 Elena has worked for GVA Sawyer.
Ms. Shevchuk is an instructor of the course Marketing of commercial real estate in Moscow and St. Petersburg. She is a member of the Russian Guild of Property Managers and Developers (RGMD) Expert Committee for certification of office centers in Moscow, Deputy Chairman of RGMD Committee for Retail Property.

PROGRAM

09.00 – 09.30 Registration of participants, welcome coffee
09.30 – 11.00 Marketing research (demand, supply, analysis). Analysis of the competitive environment. Current situation and forecasts for retail property market in Russia. Classification of shopping malls.
11.00 – 11.15 Coffee break
11.15 – 12.45 Concept development for a shopping mall
12.45 – 13.30 Lunch break
13.30 – 15.00 Development of technological concepts. Specific characteristics of architectural solutions. Development of project promotion concept.
15.00 – 15.15 Coffee break
15.15 – 16.45 Essential and additional functions. Shopping + entertainment. Quests, museums, exhibitions, zoos etc. Optimal Tenant Mix. Rent rates.

Contacts:
Registration: 
Nikita Kisel
+7 (495) 651-61-05 (ext. 303)
coordinator.msk@proestate.ru