Seminar: Marketing of shopping centers. Current practices.

Academy of Real Estate supported by the Russian Guild of Property Managers and Developers invite to participate in the seminar:
Marketing of shopping centers. Current practices.

Date: October 11, 2017
Venue: Moscow, address to be announced

Shevchuk-ElenaSeminar instructor: Elena Shevchuk, Partner and Vice-President on Commercial Real Estate, GVA Sawyer

Elena Shevchuk has graduated from Plekhanov Russian University of Economics (faculty of Business and Administration). Elena has worked in commercial real estate for more than 17 years, participated in projects of industrial, office and retail property in different cities of Russia. Her professional experience includes transactions for the following companies: Bloomberg, the Caspian Pipeline Consortium (CPC), Coca-Cola Soft Drink Consulting, Hoffmann-La Roche Ltd., Skadden, Arps, Slate, Meagher&Flom LLP, Rolf, Finn Flare, Komus, Volvo, LG etc.

In 2001 Elena started to work for GVA Sawyer.
Elena Shevchuk teaches Marketing of commercial real estate course in Moscow and St. Petersburg.

Elena is a member of RGMD (Russian Guild of Property Managers and Developer) Expert committee for certification of business centers in Moscow. She is also Deputy Head of RGMD Committee for Retail Property.


09:00 – 09:30 Participants’ registration

09:30 – 11:00 Marketing research. Analysis of the competitive environment. Classification of shopping centers. Retail market in Russia: current situation and forecasts.

11:00 – 11:15 Coffee break

11:15 – 12:45 Shopping center concept development, choice of format. Pre-sale preparation, technical specifications of key tenants.

12:45 – 13:30 Lunch

13:30 – 15:00 Development of architectural and engineering concept. Search of a balanced tenant mix.

15:00 – 15:15 Coffee break

15:15 – 16:45 Shopping center common and complementary functions. Shopping + entertainment. Development of retail layout, rent rates, work with anchor tenants.

Nikita Kisel
+7 (495) 651-61-05, (ext. 303)