Marketing in Real Estate
PROESTATE Events, supported by the Russian Guild of Property Managers
and Developers and Academy of Real Estate (ARE) invite to participate in the
annual capacity building conference: Marketing in Real Estate
Date and time: April 22, 2016 (10.00 – 16.40)
Venue: Courtyard by Marriott Pushkin Hotel, Kanonerskaya street 33, St. Petersburg
Participants: Heads of marketing companies, specialists of PR, sales departments in real estate and development companies
In partnership with: Kelnik interactive agency
PROGRAM
09.30 – 10.00 Registration of participants, coffee break
10.00 – 11.30 Expert discussion and case-study
Themes:
- Must have for developers: relevant marketing strategies
- Modern tendencies in branding. Big events to promote real estate projects
- Efficient marketing-mix for reduced customer demand: traditional VS new promotion channels
11.30 – 11.40 Break
11.40 – 13.00 Expert discussion and case-study
Themes:
- New instruments of internet marketing. Analytics and trends of 2016
- Video content in social networking services and YouTube. Viral videos vs traditional marketing
- Мobile marketing in real estate. How to attract and retain clients?
13.00 – 13.40 Coffee break
13.40 – 16.40 Workshops and master classes
| 13.40 – 16.40 Section 1 | 13.40 – 15.10 Section 2 |
|
Internet marketing 3D-Stereo-content based on game technologies. Client involvement from the first meeting |
Master classes: “Wag the dog” or Client driven advertising campaign. What do real estate sales managers know about potential clients? How to use this knowledge to increase advertising effectiveness? |
| 15.20 – 16.40 Section 3 | |
|
Branding in real estate |
Contacts:
Registration:
Tatiana Sergeeva
+7 (812) 640-60-70
expo@proestate.ru
Partnership:
Ekaterina Popova
+7 (812) 640-60-70
pr@proestate.ru
Participation as a speaker:
Elizaveta Shevchenko
+7 (812) 640-60-70
conference@proestate.ru