Marketing in real estate

The Academy of Real Estate (ARE) and PROEstate Events, supported by the Russian Guild of Property Managers and Developers, are announcing the annual conference
«Marketing in real estate»

Date and time: 7 June 2018 from 10:30 to 18:30
Venue: Culinary studio CULINARYON, reki Moiki emb., 73, Au Pont Rouge, St. Petersburg

The real estate marketing haute cuisine chefs will assist the participants to collect the freshest trends, to weigh up analytics ingredients, to do up the dish with marketing and sales spices and to serve the meal under the sauce of new promotion tools.

Marketing in Real Estate offers a diverse menu from classic development project marketing cuisine to chefs’ featured specialties.


Starters Registration, welcome coffee
09:30 – 10:30
Main course

Expert discussion and сase-study
10:30 – 13:00

  • The customer profile: changes and generations’ Y and Z features
  • 5-year forecast for the product marketing: mass market – business – elite
  • Project brand VS company brand. What is more efficient for the strategic marketing?
  • How to transfer sales calls to deals?
  • Omnichannel or cross-channel communication management for the user experience development
  • Hype – as a basis for creative communication. How does it work?
  • Personalized targeting VS wide spread targeting in social media
  • New targeting opportunities in social media
  • Video content in real estate marketing. What are the KPI’s and what are the best video marketing practices?
Snacks Coffee-break
13:00 – 14:00
Сhef `s specialties

Trainings and masterclasses (parallel sections)
14:00 – 17:30

  • Predictive and transparent analysis
  • Internet marketing
  • Marketing and sales: how to avoid counterstrategy?
  • Marketing plan audit 
Desserts Networking. Cooking masterclasses.
17:30 – 18:30

*Enjoy discounts for registering till the program is under development.


Natalia Romanenko
+7 (812) 640-60-70

Partnership relations:
Svetlana Nikiforova
+7 (812) 640-60-70

Speakers’ participation:
Elizaveta Shevchenko
+7 (812) 640-60-70