Capacity building conference «Internet marketing in real estate»


Academy of real Estate and PROEstate Events,
supported by the Russian Guild of Property Managers and Developers invite to participate in the capacity building conference
«Internet marketing in real estate»

Date and time: November 15, 2017 at 11:00 – 16:00
Venue: Intellectual cluster Brain Games, 19/21, bld. B, Dostoevskogo str., St. Petersburg


11:00 – 11:30 Participants’ registration. Welcome coffee

11:30 – 13:30 Part I. Tendencies and instruments

  • Trends and new instruments of real estate marketing for contextual advertising
  • Big data. The type of data and ways to process it. On-line advertising based on Big data
  • Cross-cutting analytics as an instrument to increase sales
  • Novelties of targeted advertising
  • Trends in communication concepts, design and usability for developers’ websites
  • Native advertising: how to estimate the results?

13:30 – 14:15 Lunch

14:15 – 16:00 Part II. Сase-study

  • Development of digital-campaign of a new project
  • Ways to increase the website conversion rate
  • Strategies for targeted advertising in social networks
  • Efficiency of different types of video advertising in Youtube
  • Messengers for developers: advertising opportunities and how to use them 


Ekaterina Uskova
8 (495) 651-61-05, (ext. 307)

Elizaveta Shevchenko
+7 (812) 640-60-70

Ekaterina Popova
+7 (812) 640-60-70